Dove, for women

Awards ideasKey VisualAwardsAdKey VisualKey VisualTitle: What is real beauty?
As part of Dove’s famous campaign for real beauty we put prepared weight scales in girls locker rooms of schools and public swimming pools.
When in use they display a simple truth: real beauty can’t be measured in kilos.Key VisualAdKey Visual

 

Title: What is real beauty?
As part of Dove’s famous campaign for real beauty we put prepared
weight scales in girls locker rooms of schools and public swimming pools.
When in use they display a simple truth: real beauty can’t be measured in kilos.
 

 
 
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