Illustration

Smart, Already Turned


The smart fortwo has one of the smallest turning circles available.

It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.

Art director: Martino Monti
Copy: Schakir Islamow
Client: Smart
Agency: BBDO

Project Info
Client

Smart | BBDO

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